for Sellers

Selling your home involves much more than just placing a “For Sale” sign in your yard and going to the closing. This is why sellers have hired real estate agents to handle the details for them for the past 200 years. I enjoy helping sellers prepare, market, and sell their homes. Here’s a little bit about the process.

A good agent helps their clients determine the best price for their home based on comparable properties on the market, recent properties sold and their own level of motivation.

I will point out things you should do to your home to make it more appealing to buyers, and will learn from you what features have made the home appealing to you. These features will be pointed out in our marketing materials.

Once your home is listed I launch an extensive campaign to make sure it is seen by every potential buyer. Exposure and pricing are key to selling any home.
MLS: Like every business, real estate is full of acronyms and jargon that can sound like gibberish outside to the real estate world. MLS stands for Multiple Listing Service. (For more terms and acronyms, visit my Real Estate Glossary Page.) . Your listing is quickly listed in or local MLS with several photos (even if it is land) and as much extra copy as the services allow. MLS is the most efficient way to get your listing in front of every realtor in the area.
Internet Marketing
I place more emphasis on Internet Marketing than any other form of marketing because more than 70% of all buyers begin their search on the internet.

REALTOR.COM
Every listing that goes in MLS also appears on Realtor.com with one photo. It is up to each agent to choose whether they will “enhance” their listings. REALTOR.com statistics show that the enhanced listing far outrank the regular listings on times viewed. Each of my listing is enhanced with the maximum number of photos allowed. I also enhance the descriptions to point out all the features of each property. REALTOR.com is the site most often used for searching real estate and an important part of my package. Many of my listings have sold from a their exposure on Realtor.com

www. mollytuttle.com
Each of my listings is shown on my “Featured Listings” page. Homes and property in communities also have a link to a slideshow. This is a great way for me to give call-in who aren’t quite ready to agree to a showing more information of our property or your community.

Open Houses
Open houses are rarely sucessful for sellers in our area, however there are homes that benefit from this type of exposure and for those homes I do hold open houses.

Brochures:
I create a multi-page brochure for each of my homes and a single page flyer for each of my lot listings. These are distributed in a number of way: emailed to other agents, emailed and mailed to prospects. They are handed out at our weekly sales meeting and for homes, they are provided as “take away” for showings.

What Price Should You Ask For Your Property?
Two things are key to selling your home. Price and Exposure. With the above marketing plan, exposure is taken care of. Now let’s talk about price.

Obviously, you want to get the best possible price for your home. But price it too high and your potential buyer may never even see it. People tend to search for homes by the price range they are comfortable with. The value of your home is based on the price other similar properties have sold for recently. This is determined by a CMA, another one of those silly acronyms, it stands for Comparable Market Analysis. I will prepare this document for you.

    Buyers are often very knowledgeable in their price range and purchase by comparison. Unreasonable asking prices are an immediate turn-off.
    Inviting a potential buyer to make an offer shows that you are willing to bargain. But if your asking price is outrageous, the buyer’s offer will most likely also be unreasonable.
It’s necessary to offer competitive pricing, terms, and conditions in your area. This will help you sell faster and get the full market value.

Things to do prior to listing:
While location, location, location is the buzz phrase for the industry, “clean, organize, declutter” should be the mantra for the seller. Not quite as catchy as the original, but good advise none the less. I home that is spotless and well organized gives the potential buyer confidence that the home has been well cared for. Reducing clutter and personal nick-nacs makes it easier for the viewer to see the rooms, not the stuff and to envision their belongings in the house.
I have a great book called: How to dress your home to sell. It is a little more fanatical than every seller can be, but has some great tips. I’ll gladly loan it anyone who is ready to prep for selling.

Question…

“ How do those dead bugs get into those enclosed light fixtures? ”

I really don't know the answer to that, but I can tell you that they need to be cleaned out before you put your house on the market. And while you are looking upward, make sure you do not have any water stains on your ceilings from old roof issues that have since been fixed. As you prep your house for listing, don't forget: "look up." You can bet your bottom dollar that your buyers will.

Need a few good sources where you can find just what you need for the home?

Give me a call.
910.200.0203

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